Lesson 28 of 37
Module 7 – Proven Listing & Marketing That Sells
Lesson 28 of 37
Module 7 – Proven Listing & Marketing That Sells
Adding Signage and QR Codes
One of the easiest ways to stand out from other land listings is to make sure buyers who drive by your property know what it is, how big it is, and how to get more information right away. Most land sits completely invisible from the road — no signs, no info, nothing that makes a buyer stop.
That's a huge missed opportunity. A well-placed sign or QR code can turn casual drive-bys into actual leads.
But — like everything else in this course — there's a right way, a wrong way, and a time when it's not worth doing.
When Signs Make Sense
- High-Traffic Areas: If your property is on a road where people actually drive by regularly.
- Neighborhood/Community Lots: Where locals or neighbors may be your best buyers.
- Competitive Markets: Where 5–10 similar lots are listed, and you want a low-cost way to stand out — capturing buyers who are already driving the area to look at other lots.
- Easy-to-Find Parcels: If your property has a clear frontage or visible access.
👉 If you're selling rural land down a dirt road that only the GPS can find, a sign may not matter. In that case, your marketing online is more important.
What to Put on the Sign
Keep it short, bold, and clear. Nobody is pulling over to read a paragraph. Think "billboard rules":
- Size & Type: Use corrugated plastic signs (the kind political campaigns use) or cheap metal frames. Waterproof, easy to order online or at a local print shop.
- Wording Example:
- "2.5 ACRES FOR SALE – OWNER DIRECT"
- "LAND FOR SALE – 5 ACRES"
- "SCAN FOR PRICE & DETAILS"
- Phone Number: Use a free dedicated Google Voice number (https://voice.google.com/) so you don't give away your personal cell.
- QR Code: Generate a QR code (https://www.adobe.com/express/feature/image/qr-code-generator) that links directly to your online listing.
⚡ Pro Tip: Place the QR code on a white background with 2–3 words above it: "SCAN FOR DETAILS." Test it yourself to make sure it works from a phone camera.
Where to Place the Sign
- At the Frontage: Make sure it's visible from the main road.
- At Entry Points: If the property is on a dirt road or shared easement, place one at the turn-off and one at the lot.
- Height: About 4–5 feet up so it's eye-level for drivers and walkers.
When NOT to Use Signs
- Ultra-Rural Properties: If no one drives by, your time/money is better spent online.
- HOA/Restricted Communities: Some won't allow signs — check first.
Key Takeaway
Signs and QR codes are low-cost, high-visibility tools that make your property easier to discover. But they're not always necessary. Ask yourself:
- Will people actually drive by here?
- Is my best buyer likely to be a neighbor or passerby?
- Will a sign add credibility in this area — or hurt the perception?
👉 Ask yourself: "If it cost me an extra $50–$100 to land the buyer, would I do it?"
💰 Get a Cash Offer Today
Want speed over everything else? Skip the learning curve and get a fair cash offer in 24 hours. Close in days — no listings, no commissions, no waiting around. Just a fast, hassle-free payout.
🏆 Work With a Vetted Land Agent
When your land is worth $100K+, it deserves more than guesswork. Our Vetted Land Agents are specialists who handle everything — professional marketing, pricing strategy, buyer negotiations, and closing — so you don't risk costly mistakes. With fewer buyers at the high end, expert execution is what gets you maximum value and a bigger check.